1. We need food systems to be more

In the current dominant thinking, which is homed in the industrial, linear food chain, the purpose of the food system is simply to produce as much food as possible, as efficiently and as profitably as possible. But food systems could and should be much more than they are today. They could provide a better deal for farmers and producers, embrace revolutionary ideas, create new business opportunities, set up local communities to be fit for the future, provide healthy, sustainable foods and increase happiness for everyone.

We need to start building regenerative, thriving food systems.

The point of thriving food systems is to create and foster positive impacts – generate more value. More value for all of us as eaters, for the producers of food, for the environment and animals, for our communities and society.